Personalized Service On Sight Optical offers personalized, in-home eye care services, creating an opportunity to expand their service offerings through remote consultations, mobile eyewear fittings, or tele-optometry solutions to reach a wider customer base.

Flexible Repair Options With in-store lens edging and repair services, there's potential to develop after-sales service packages or maintenance plans, encouraging customer loyalty and repeat business.

Local Market Focus Located in Stanardsville with extensive frame selection, On Sight Optical can capitalize on local community engagement and targeted marketing campaigns to increase foot traffic and brand visibility.

Digital Presence Utilizing AWS, Google Maps, and a website builder, they are well-positioned to leverage digital marketing strategies, such as online advertising or local SEO, to attract nearby customers and expand outreach.

Industry Partnerships Accepting many insurances suggests opportunities for forming partnerships with healthcare providers and insurance companies to generate referral programs and increase patient flow.