Strategic focus Target video-centric industries and partners where high efficiency codecs deliver clear value, such as mobile devices, streaming platforms, social video, gaming, and conferencing, leveraging On2’s legacy in VP6/VP7 and MPEG-4/AVC codecs.

New codec opportunity Capitalize on the recent VP8 launch to position for next‑generation web and mobile video deployments, offering improved compression and quality to potential customers migrating from older standards.

Partner leverage Engage large OEMs, chipset vendors, and software platforms already in the On2 ecosystem (Nokia, Samsung, Sony, Adobe, EA, Facebook) to explore co‑development, licensing, or integration deals that expand adoption and de-risk customer procurement.

Geographic reach Highlight international offices and global partnerships as a selling point for multinational customers seeking standardized, high‑quality video compression across devices and regions.

Financial and scale cues Position as a boutique yet globally capable codec provider with proven deployments (billions online, hundreds of millions mobile) to enterprise clients needing trusted, lightweight licensing and support with clear ROI in bandwidth savings and quality.