Channel expansion Leverage recent distribution moves including the 2026 Southeast and Texas rollout of Coconut Water + Chocolate and upcoming L.A. Libations partnership and Albertsons launch to pursue new retail and club store placements, especially in regional markets where the brand is debuting.

Strategic leadership With a newly promoted President and high-visibility executive hires, align sales efforts to capitalize on renewed strategic direction, targeting large-format retailers, co-branding opportunities, and closer collaboration with key partners to unlock faster shelf presence.

Premium positioning Market the brand’s clean ingredients and preservative-free, added-sugar-free coconut water as a premium, on-trend hydration option for health-conscious consumers; tailor pitches to retailers seeking higher-margin wellness SKUs and gift/seasonal assortments.

Celebrity and equity ties Utilize Daymond John’s equity partnership and Ronnie Stanley’s involvement as credibility and influencer angles to approach retailers and clubs for exclusive launches, merchandising support, and co-marketing campaigns that drive basket size.

Scale-ready formats Highlight the diverse product formats including single-serve, 50-count pouches, and large-format gummies to meet varied retail needs from convenience channels to club stores; propose multipack initiatives and seasonal bundles to increase depth of distribution.