Expansion & Retail Leverage ongoing retail expansion and new product lines (Coconut Water + Chocolate) to pursue multi-channel distribution opportunities, including large-format retailers and club stores like Costco, and explore co-pack or private label possibilities.

Leadership & Growth Capitalise on recent leadership changes with the new President and seasoned AVPs to accelerate sales strategy, partner development, and high-velocity channels while positioning for broader national distribution and strategic partnerships.

Strategic Alliances Build on past equity partnerships and brand evangelists by targeting endorsements, co-marketing with athletes and influencers, and collaborations that can drive trial in new markets and retail formats.

Product Diversification Promote premium, clean-label hydration products to mid-to-high-end retailers and wellness-focused channels, while highlighting no preservatives and no added sugars to appeal to health-conscious consumers and commitment to openness and purpose.

Operational Readiness Offer scalable solutions for large-format retailers and clubs via existing 50-count pouches and jars, and propose logistics and co-pack options, ensuring supply readiness for sudden seasonal demand and regional launches.