Insights

SEO Foundation Onder positions itself as a 100% SEO-focused advertising services firm that emphasizes transparent, collaborative SEO strategies. Sales opportunities exist in offering advanced SEO optimization services, ongoing monthly SEO guidance, and performance reporting to sustain client retention.

SMB Target With a small to mid-size team (11-50 employees) and revenue under one million, Onder appears to serve lean businesses. This presents a sales path for affordable, scalable SEO packages and marketing automation that fit tight budgets while delivering measurable ROI.

Tech Stack Current tools include WordPress, Screaming Frog, Snowplow, and multiple marketing automation platforms. Prospect opportunities exist to upsell on technical SEO audits, site health monitoring, data-driven insights, and integration of SEO with email and CRM workflows.

Content & Outreach Onder promotes a newsletter and ongoing SEO tips, signaling interest in content marketing and education-led engagement. This creates openings for content-driven lead nurturing packages, guest contribution collaborations, and scalable outbound campaigns.

Market Signals Recent news references indicate industry disruption around short-term rentals and brand partnerships, suggesting potential demand for digital visibility, reputation management, and performance marketing services to optimize resilience amid competitive shifts.

Similar companies to Onder

Onder Tech Stack

Onder uses 8 technology products and services including Snowplow, WordPress, Mailchimp, and more. Explore Onder's tech stack below.

Media & News

Onder's Email Address Formats

Onder uses at least 1 email format:
Onder Email FormatsExamplePercentage
First@onder.nlJohn@onder.nl
100%

Frequently Asked Questions

What is Onder's stock symbol?

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Onder is a publicly traded company; the company's stock symbol is SOND.

What is Onder's official website and social media links?

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Onder's official website is onder.nl and has social profiles on LinkedIn.

How much revenue does Onder generate?

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As of September 2026, Onder's annual revenue is estimated to be <$1M.

What is Onder's SIC code and NAICS code?

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Onder's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Onder have currently?

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As of September 2026, Onder has approximately 30 employees across 2 continents, including Europe and Asia. Key team members include Oprichter & Seo Specialist: M. H., Technisch Seo / Chief Revenue Officer Specialist: C. B. and Owner: O. M. Explore Onder's employee directory with LeadIQ.

What industry does Onder belong to?

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Onder operates in the Advertising Services industry.

What technology does Onder use?

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Onder's tech stack includes Snowplow, WordPress, Mailchimp, ChatGPT, Brevo, WhatsApp Business, ActiveCampaign and Screaming Frog SEO Spider.

What is Onder's email format?

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Onder's email format typically follows the pattern of First@onder.nl. Find more Onder email formats with LeadIQ.

When was Onder founded?

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Onder was founded in 2019.
Onder logo

Onder

Advertising ServicesOverijssel, Netherlands11-50 Employees

Onder is a Netherlands-based advertising services company whose core offering centers on search engine optimization as the foundation of a website and its online marketing mix. It helps client websites grow through clear, forward-looking SEO guidance while keeping clients in control of the process via a pre-arranged, transparent workflow. With a strictly SEO-focused approach, the firm aims to address a range of SEO questions for its clients and operates from Zwolle in Overijssel.

Its target customers include entrepreneurs, marketing managers, and marketers seeking structured SEO support and ongoing optimization. The company also provides a monthly newsletter named OnderBouwing to share core SEO tips with subscribers.

Section iconCompany Overview

Website
onder.nl
SIC Code
8742 - Management Consulting Services
Stock Symbol
SOND
NAICS Code
541613 - Marketing Consulting Services
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Onder's revenue is estimated to be in the range of <$1M

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