Growing Service Portfolio ONE:12 Counseling offers a range of mental health services, including individual counseling, couples therapy, family therapy, and play therapy, providing multiple touchpoints for expanding client engagement and introducing complementary digital mental health solutions.

Community Engagement With offices in Charlotte and McAdenville and a focus on creating a safe space for clients, there is potential to leverage community-based marketing, local partnerships, and digital outreach to grow during regional expansion efforts.

Technology Adoption The firm utilizes a diverse tech stack including analytics and site management tools, indicating openness to adopting innovative digital solutions such as telehealth platforms, booking systems, or mental health apps to enhance service delivery.

Revenue Potential Current revenue is under one million dollars, presenting an opportunity to introduce scalable revenue-generating solutions like online therapy modules, subscription-based resources, or mental health platforms tailored for small practices.

Staffing Growth Recent hiring of administrative staff and a small team size suggest potential for scalable technology solutions that improve operational efficiency, client management, and staff productivity as the business expands.