Acquisition Momentum Since its acquisition by Workiva in August 2021, OneCloud has likely expanded its customer base and integrated resources, presenting an opportunity to target existing Workiva clients looking for enhanced iPaaS capabilities.

Integrated Platform OneCloud specializes in intuitive integration and automation across on-premises and cloud applications, making it an attractive solution for mid-sized enterprises seeking modernization of their data workflows.

Partnership Opportunities Collaborations like the partnership with SmartBug Media and the launch of BizApps for Anaplan and Sage Intacct suggest openness to channel partnerships and integrated solutions, ideal for expanding sales channels and joint marketing efforts.

Market Penetration Potential With a revenue under 1 million and a niche focus, there’s significant growth potential within small to mid-sized businesses looking for customizable, user-friendly iPaaS solutions in a competitive landscape with larger players.

Technology Stack Compatibility The use of popular technologies like React, Nginx, and Freshdesk provides opportunities to target companies with similar tech stacks or those interested in modern, flexible, and scalable integration platforms.