Community Event Marketing Active workshop and exhibit programming creates opportunities to offer event management, sponsorship packages, and educational program sales. Propose end-to-end services from event planning and ticketing to marketing automation and donor management to boost attendance and revenue.

Exhibit and Digital Underground Railroad exhibit indicates interest in educational storytelling; opportunity to provide exhibit design, content licensing, multimedia installations, audio guides, and mobile app development to extend reach.

Partnership & Sponsorships Past collaborations with Erie Canal Museum and Griffiss Institute suggest a pathway for co-branded sponsorships, joint grant applications, and cross-promotional tourism campaigns; offer packaged partnerships with local businesses and cultural institutions.

Small Organization IT With a lean team and modest revenue, they benefit from affordable, scalable technology services such as AWS hosting, CMS, security, backups, and donor/CRM integrations; position as a trusted tech partner for digital archives and online fundraising.

Digital Marketing Upsell Existing ad tech and social presence opens room for advanced digital marketing services—campaign optimization, analytics, search and social advertising, conversion tracking, and improvements to online donations and event ticket sales.