Market Leader Position Onet as part of Ringier Axel Springer Polska, a dominant Polish media group with a broad portfolio across publishing, online portals, e-commerce and apps. This presents cross-sell opportunities across advertising, programmatic, and integrated marketing packages to reach a large, diverse audience.

Digital Ad Upsell Leverage the tech stack including Google AdSense, Microsoft Advertising, WordPress, Piwik PRO Core and email services to upsell advanced digital advertising solutions, data-driven targeting, and measurement services to advertisers seeking scalable online reach.

Commerce Synergy Capitalize on Skąpiec and Opineo e-commerce assets to offer advertisers performance marketing, product listings, and affiliate opportunities, enabling monetization strategies tied to shopping and consumer intent alongside content channels.

Content Syndication Utilize international brands (Business Insider, Newsweek, Forbes, Noizz) and high-traffic properties like Onet and Fakt to pitch sponsored content, native advertising, and content partnerships targeting business and lifestyle audiences.

Tech-Driven Outreach Target potential clients with integrated IT and advertising solutions, offering tech-enabled campaigns, analytics, and CRM-friendly partnerships, leveraging the group’s IT capabilities to deliver measurable ROAS and cross-platform attribution.