Secure data integration onpier operates as a privacy-first platform where policyholder data stays with the insurer, creating a demand for secure, compliant integrations. This is a sales cue to offer API management, data governance, consent management, and security audits to insurers seeking to onboard more non-insurance partners.

Marketplace expansion The app-store style marketplace for non-insurance services is central to onpier’s growth. Opportunities include scalable partner onboarding, enablement programs, monetization strategies, and analytics to optimize partner mix and performance for insurers.

AI driven engagement AI tooling enables personalized insurer-led service recommendations and automated communications for policyholders, plus AI-assisted support and claims guidance, all while preserving insurer control over data.

Security posture Security and compliance are baked in through Cloudflare and 1Password, presenting an opportunity to sell IAM/SSO, zero-trust architecture, vulnerability management, and regulatory readiness services to insurers and the partner ecosystem.

Regional growth Strong regional presence in Munich with growth potential in DACH and EU markets; tailor go-to-market, regulatory alignment, and localization for insurance and non-insurance partners.