Loyalty Platform onpier operates as an open B2B2C platform to strengthen insurance customer loyalty by integrating non-insurance services, presenting a compelling upsell of value-added offerings to insurers’ policyholders.

Data Protection The platform emphasizes data control by ensuring policyholder data remains with the insurer and communications are carried out on behalf of the insurer or service provider, which can be a strong selling point for risk-averse partners.

Quick Integration Offers an app-store like integration model allowing insurers to select and deploy value-added services quickly, enabling faster time-to-market for new loyalty features and cross-sell opportunities.

Tech Stack Utilizes modern tooling and cloud infrastructure (GitHub, Terraform, Argo CD, GCP) which suggests a scalable, secure, and dev-friendly environment that can support additional partner integrations and customizations.

Revenue Levers With revenue visibility of 10–25 million, there is potential to expand partnerships with non-insurance service providers, offering co-branded experiences and performance-based deals to drive additional policyholder engagement.