Franchise Expansion Opportunity Onus IV Therapy has demonstrated a strong commitment to growth through its franchise program, launched initially in 2016 and expanded in partnership with Fransmart in late 2024. This presents a significant opportunity for sales teams to offer franchise development and operational support services, as the company seeks to scale its presence nationally in the health and longevity niche.

Growing Market Segment Operating within the wellness and fitness services industry with a revenue range of up to $10 million, Onus targets health-conscious consumers seeking proactive longevity solutions. This indicates a sizable potential customer base for wellness tech, nutritional supplement providers, or health-focused product companies looking to partner with or serve franchisees and consumers.

Technology Integration Utilizing a tech stack that includes Google Call Conversion Tracking and Facebook tools shows Onus's focus on digital marketing and customer engagement. Sales opportunities exist in providing marketing automation, customer relationship management tools, or targeted advertising solutions to enhance customer acquisition and retention.

Alignment with Wellness Trends Onus’s focus on longevity, active lifestyles, and proactive health management aligns with current market trends towards longevity tourism, wellness, and preventative health. There is potential for sales pitches around advanced health monitoring devices, personalized health plans, or supplement partnerships tailored to this engaged, health-conscious demographic.

Partnership Potential Recent strategic partnerships with franchise development firms suggest a readiness to collaborate with service providers that can support their expansion efforts. This creates opportunities for sales teams to offer franchising solutions, operational consulting, and health tech innovations to accelerate Onus’s growth trajectory.