ooia Employee Directory
ManufacturingBerlin, Germany11-50 Employees
ooia is a Berlin-based manufacturing company that operates two direct-to-consumer brands aimed at women's needs. Under the ooia label, it offers period underwear and an absorbent nursing bra, while Ida's Place provides absorbent incontinence underwear. The business began as ooshi GmbH in mid-2018 and is described as a female empowerment venture focused on advancing social change through dialogue and product innovation. The company operates as a small to mid-sized enterprise based in Berlin. Its products address practical considerations around menstruation, breastfeeding, and incontinence for women. In February 2020, ooia launched a limited-edition style, the ooshi hipster glitter blue.