Opening Ceremony Email Format

Retail Apparel and FashionNew York, United States11-50 Employees

Opening Ceremony is a New York-based retail apparel and fashion company founded in 2002 by Carol Lim and Humberto Leon, two UC Berkeley alumni. What began as a single storefront has grown into a multi‑channel platform that includes outposts in New York, London, and Los Angeles, a department store in Tokyo, a wholesale showroom, an in‑house clothing line, and media ventures such as a blog, an e‑commerce site, a TV channel, and an annual magazine. The brand pursues a multinational approach to retail, presenting both iconic and emerging designers and dedicating space each year to a country‑focused showcase within its stores. 

Its customer base comprises fashion‑conscious shoppers who value diverse, international design and access across physical locations and digital channels. Through collaborations with notable brands and creatives and by framing shopping as a broader cultural experience, Opening Ceremony positions itself within the Retail Apparel and Fashion industry as a design‑forward, globally oriented retailer. In 2023, the company partnered with McDonald’s to celebrate Lunar New Year in the metaverse, illustrating its activity beyond traditional fashion retail.

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