Product Expansion Opie Oils has recently expanded its product range to include various premium and classic oils such as Duckhams Classic, QS, QXR, and HyperGrade Plus, indicating opportunities for upselling to existing customers seeking high-quality automotive products.

Market Position With a focus on oil and gas and a strong online presence, Opie Oils serves a niche market that values specialty automotive lubricants, making it a key target for suppliers of innovative and premium oil products.

Digital Engagement The company actively utilizes digital marketing tools such as Facebook Pixel and social media platforms, presenting opportunities to engage and convert online audiences through targeted campaigns and personalized offers.

Financial Profile Operating with revenue between zero and one million dollars and a small team, Opie Oils may benefit from cost-effective, tailored support in product sourcing, logistics, and digital marketing to help scale operations.

Industry Trends As part of the evolving oil and gas sector with an emphasis on specialty lubricants, Opie Oils is well-positioned to capitalize on growing demand for high-performance and environmentally-friendly oils in the automotive and industrial markets.