Strong Market Presence Opmetrix operates in the fast-growing mobile CRM and sales management sector, providing cloud-based solutions that appeal to consumer goods companies seeking to optimize field sales activities, representing a substantial opportunity to target similar industries.

Industry Recognition With recognition as an MYOB Independent Software Vendor and a recent platform update that enhances visibility for sales managers, Opmetrix demonstrates innovation and credibility in the B2B sales software market, making it a strategic partner for expansion opportunities.

Innovative Technology Leveraging cloud infrastructure via AWS and integrating multiple tech tools, Opmetrix offers robust, scalable solutions that are attractive to organizations seeking advanced, reliable sales management platforms, indicating potential for upselling or integration services.

Financial Strength Generating between $10 million and $25 million in revenue with a relatively small team, Opmetrix shows solid financial health and an established client base, providing a foundation for growth collaborations or joint ventures.

Recent Expansions The launch of a next-generation platform in October 2019 and strategic partnerships such as with Axsys highlight Opmetrix’s commitment to product development and market expansion, offering opportunities for sales partnerships and co-marketing initiatives.