Strong Market Position Opmetrix operates in the rapidly growing mobile CRM and sales platform sector, serving the consumer goods industry with cloud-based solutions, indicating a solid presence in B2B omnichannel sales management and potential for expansion into related markets.

Recent Platform Innovation The launch of Opmetrix's next generation platform in late 2019 suggests the company is investing in cutting-edge features that enhance field team visibility, providing an opportunity to upsell to existing clients seeking advanced sales management tools.

Strategic Partnerships Partnerships with major players like Axsys and recognition as a MYOB Independent Software Vendor position Opmetrix as a trusted solution within the enterprise ecosystem, opening doors for joint sales and larger enterprise deployments.

Financial Stability With reported revenues between $10M and $25M, Opmetrix demonstrates healthy financial performance, supporting the potential for increased sales initiatives and investment in customer expansion efforts.

Technology Adoption Utilizing prominent cloud and marketing tools such as AWS, HubSpot, and Google Fonts, Opmetrix shows a modern tech stack that aligns with digital transformation trends, making it an attractive partner for clients seeking innovative sales solutions.