Strong Market Presence As a well-established player with over 80 years in the eyewear retail industry and a presence across Australia and New Zealand, OPSM presents a solid foundation for expanding sales channels and partnering with global brands through Luxottica.

Luxury Brand Access Being part of Luxottica allows OPSM to leverage partnerships with high-end brands such as Ray Ban, Oakley, Prada, Burberry, and Chanel, offering opportunities for premium product collaborations and targeted marketing initiatives.

Digital Engagement Opportunities With a tech-savvy infrastructure utilizing tools like Google Analytics and Google Ads, OPSM is positioned to enhance digital marketing campaigns, personalized customer experiences, and e-commerce growth trajectories.

Expanding Customer Base Targeting the sizeable Australian and New Zealand markets with a large workforce and multiple store locations, opportunities exist for tailored product offerings or loyalty programs to increase customer retention and share of wallet.

Competitive Edge Compared to similar industry players, OPSM's long-standing history and international support from Luxottica provide a competitive advantage that can be emphasized in sales pitches to secure key partnerships and bulk supply agreements.