Market Presence OPSM is a well-established eye care and eyewear retailer with over 80 years of operating history and a significant footprint across Australia and New Zealand, supported by its affiliation with the global Luxottica Group and a network of over 9,000 stores worldwide. This extensive presence indicates potential for scale and cross-market expansion.

Business Size and Revenue With a workforce ranging between 1,001 and 5,000 employees and annual revenues estimated between 50 and 100 million dollars, OPSM exhibits a substantial market position within the retail eye care sector, presenting opportunities for targeted sales of advanced retail technology solutions, supply chain enhancements, and marketing platforms.

Technology Stack Utilizing a diverse array of digital tools including Google Ads, Microsoft 365, and analytics platforms, OPSM is engaged in digital marketing and e-commerce activities, suggesting potential demand for integrated marketing solutions, artificial intelligence, and customer engagement technologies.

Competitive Landscape Positioned among leading eyewear retailers like Warby Parker and Specsavers, OPSM's strategic partnerships with global brands and competitive size present opportunities to pitch innovative customer experience tools, loyalty programs, and omnichannel retail solutions to differentiate from competitors.

Growth Opportunities Given the company's long-standing presence and affiliation with a global conglomerate, there is scope to explore expansion into new service offerings, digital transformation projects, and sustainability initiatives that align with evolving market trends and customer preferences in the eye care industry.