Strong Market Presence OPSM has established a significant footprint as a leading eye care retailer in Australia and New Zealand with over 80 years of experience, supported by an extensive network within the Luxottica Group's 9,000 stores globally, indicating robust brand recognition and customer loyalty.

Growth Potential With annual revenues estimated between fifty million and one hundred million dollars and a sizable employee base of up to 5,000 staff, OPSM presents opportunities for upselling premium eyewear brands like Ray Ban, Oakley, Prada, Burberry, and Chanel to a loyal customer segment.

Digital Engagement Utilizing advanced digital tools such as Google Analytics, Google Ads, and integrated commerce platforms, OPSM actively engages consumers online, opening avenues for targeted marketing campaigns and personalized digital services.

Part of a Global Network As part of Luxottica’s global operations with international brand partnerships, OPSM can leverage global supply chains and branding expertise to introduce innovative products and exclusive collaborations to the local market.

Competitive Positioning Positioned alongside similarly sized retail competitors like Vision Express and Bailey Nelson, OPSM's long-standing presence and association with luxury brands suggest opportunities to differentiate through premium offerings, technological advancements, and enhanced customer experiences.