Regional expansion Optaris has recently expanded offices to Brazil and is actively growing in South America, signaling growing demand for IT services across Latin markets and creating cross-border selling opportunities in Brazil, Argentina, and neighboring countries.

Leadership growth With a new CEO appointed in 2025 and an emphasis on leveraging partner networks, there is an opportunity to position premium services around strategy, transformation, and large-scale IT modernization led by seasoned leadership.

Acquirement momentum Recent acquisition of patrimonial and licensing rights to German Consist Solutions products in Brazil indicates a strategic push to broaden product offerings and monetize proven software assets, suggesting upsell and cross-sell scenarios to existing clients.

Asset-rich portfolio A diversified tech stack and ongoing product investments imply readiness for managed services, cloud optimization, and integration projects across Google Cloud, Azure, Atlassian, and CRM platforms—great fits for customers seeking modernization and cloud-first strategies.

Industry reach Optaris serves multiple sectors including services, manufacturing, financial, government, and energy, presenting broad cross-industry selling opportunities for tailored solutions such as analytics, automation, and scalable applications.