Insights

Strategic Partnerships Optimal Workshop has established successful collaborations with industry giants like Designlab and Figma, indicating a potential interest from other companies seeking innovative UX research tools for partnership opportunities.

Expanded Product Offerings The launch of Optimal Academy and project templates showcases the company's commitment to diversifying its product portfolio, opening up avenues for upselling to existing clients and attracting new customers interested in these added features.

Notable Hires Bringing Anne Ting onto the board of directors signals Optimal Workshop's focus on strategic growth and expertise, presenting an opportunity for sales representatives to leverage her industry influence and connections for business expansion.

Investment Infusion Securing a $10M investment from Pioneer Capital demonstrates investor confidence in Optimal Workshop's potential for growth and scalability, providing a strong selling point for attracting new clients looking to partner with a financially stable and expanding company.

Competitive Positioning By strategically positioning itself alongside industry peers with revenue in the range of $10M - $50M, Optimal Workshop showcases its competitiveness and attractiveness to potential customers looking for established players in the UX research tools space.

Similar companies to Optimal

Optimal Tech Stack

Optimal uses 8 technology products and services including Docker, Unpkg, Google Font API, and more. Explore Optimal's tech stack below.

Docker
Containerization
Unpkg
Content Delivery Network
Google Font API
Font Scripts
jQuery Migrate
Javascript Libraries
HubSpot
Marketing Automation
Automattic
Platform As A Service
HTML
Programming Languages
Google
Search Engines

Media & News

Optimal's Email Address Formats

Optimal uses at least 1 format(s):

Optimal Email Formats	Example	Percentage
First.Last@optimalworkshop.com	John.Doe@optimalworkshop.com	92%
First@optimalworkshop.com	John@optimalworkshop.com	6%
Last@optimalworkshop.com	Doe@optimalworkshop.com	1%
Last.First@optimalworkshop.com	Doe.John@optimalworkshop.com	1%

Frequently Asked Questions

Where is Optimal's headquarters located?

Optimal's main headquarters is located at PO Box 27-456 Wellington, Te Aro 6011 NZ. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Optimal's phone number?

You can contact Optimal's main corporate office by phone at

+64-4-498-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Optimal's stock symbol?

Optimal is a publicly traded company; the company's stock symbol is INIOPS.CO.

What is Optimal's official website and social media links?

Optimal's official website is optimalworkshop.com and has social profiles on LinkedIn.

How much revenue does Optimal generate?

As of March 2025, Optimal's annual revenue reached $15M.

What is Optimal's NAICS code?

Optimal's NAICS code is 5112 - Software Publishers.

How many employees does Optimal have currently?

As of March 2025, Optimal has approximately 65 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: A. B.Chief Product & Technology Officer: S. T.Chief Product Officer: K. S.. Explore Optimal's employee directory with LeadIQ.

What industry does Optimal belong to?

Optimal operates in the Software Development industry.

What technology does Optimal use?

Optimal's tech stack includes DockerUnpkgGoogle Font APIjQuery MigrateHubSpotAutomatticHTMLGoogle.

What is Optimal's email format?

Optimal's email format typically follows the pattern of . Find more Optimal email formats with LeadIQ.

When was Optimal founded?

Optimal was founded in 2007.

Optimal

Software DevelopmentTe Aro, New Zealand51-200 Employees

Optimal is a comprehensive User Insight Platform empowering product teams and UX researchers to make confident, data-driven decisions.

We provide a powerful suite that transforms complex human behaviors into actionable insights. Our platform helps you understand how people interact with your digital experiences, revealing the "why" behind user behaviors so you can build products that truly connect with your audience.

Join industry leaders like Lego, Nike, Netflix and Apple, who trust Optimal to bridge the gap between user expectations and product reality. Together, we'll create exceptional experiences that resonate with your users and drive business success.