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Insights

Strong Industry Position Optimal serves high-profile clients like Lego, Nike, Netflix, and Apple, demonstrating its credibility and appeal among leading digital brands, which suggests significant potential to expand within large organizations seeking advanced UX insights.

Strategic Partnerships Recent collaborations with Designlab and Figma highlight opportunities to leverage partnerships for increasing product adoption and integrating with popular design tools, making it easier to penetrate design and product teams.

Rapid Innovation The launch of the Optimal Academy and new project templates indicates ongoing product development and customer engagement initiatives, creating openings to offer tailored training and consultancy services to users seeking to maximize platform utility.

Growth Funding With a substantial revenue range of 10 to 50 million dollars and recent $10 million investment, Optimal is well-positioned for scaling its sales efforts, especially targeting mid-to-large enterprises eager for data-driven UX solutions.

Market Expansion Given the competitive landscape with companies like Hotjar and Contentsquare, Optimal’s focus on user insights and research tools presents opportunities to differentiate through enhanced analytics, integrations, and onboarding services aimed at enterprise clients.

Optimal Tech Stack

Optimal uses 8 technology products and services including jsDelivr, Unpkg, Apple iCloud Mail, and more. Explore Optimal's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Unpkg
    Content Delivery Network
  • Apple iCloud Mail
    Email
  • Flickity
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • macOS
    Operating Systems & Computing Languages
  • WordPress.com
    Platform As A Service
  • BambooHR
    Recruitment Marketing

Media & News

Optimal's Email Address Formats

Optimal uses at least 1 format(s):
Optimal Email FormatsExamplePercentage
First.Last@optimalworkshop.comJohn.Doe@optimalworkshop.com
93%
First@optimalworkshop.comJohn@optimalworkshop.com
5%
Last@optimalworkshop.comDoe@optimalworkshop.com
1%
Last.First@optimalworkshop.comDoe.John@optimalworkshop.com
1%

Frequently Asked Questions

Where is Optimal's headquarters located?

Minus sign iconPlus sign iconOptimal's main headquarters is located at PO Box 27-456 Wellington, Te Aro 6011 NZ. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Optimal's phone number?

Minus sign iconPlus sign icon You can contact Optimal's main corporate office by phone at
+64-4-498-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Optimal's stock symbol?

Minus sign iconPlus sign iconOptimal is a publicly traded company; the company's stock symbol is INIOPS.CO.

What is Optimal's official website and social media links?

Minus sign iconPlus sign iconOptimal's official website is optimalworkshop.com and has social profiles on LinkedIn.

What is Optimal's NAICS code?

Minus sign iconPlus sign iconOptimal's NAICS code is 5112 - Software Publishers.

How many employees does Optimal have currently?

Minus sign iconPlus sign iconAs of October 2025, Optimal has approximately 80 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Product & Technology Officer: S. T.Chief Marketing Officer: A. D.Chief Financial Officer: S. R.. Explore Optimal's employee directory with LeadIQ.

What industry does Optimal belong to?

Minus sign iconPlus sign iconOptimal operates in the Software Development industry.

What technology does Optimal use?

Minus sign iconPlus sign iconOptimal's tech stack includes jsDelivrUnpkgApple iCloud MailFlickityjQuery MigratemacOSWordPress.comBambooHR.

What is Optimal's email format?

Minus sign iconPlus sign iconOptimal's email format typically follows the pattern of First.Last@optimalworkshop.com. Find more Optimal email formats with LeadIQ.

How much funding has Optimal raised to date?

Minus sign iconPlus sign icon As of October 2025, Optimal has raised $13K in funding. The last funding round occurred on Aug 08, 2024 for $13K.

When was Optimal founded?

Minus sign iconPlus sign iconOptimal was founded in 2007.
Optimal

Optimal

Software DevelopmentTe Aro, New Zealand51-200 Employees

Optimal is a comprehensive User Insight Platform empowering product teams and UX researchers to make confident, data-driven decisions.

We provide a powerful suite that transforms complex human behaviors into actionable insights. Our platform helps you understand how people interact with your digital experiences, revealing the "why" behind user behaviors so you can build products that truly connect with your audience.

Join industry leaders like Lego, Nike, Netflix and Apple, who trust Optimal to bridge the gap between user expectations and product reality. Together, we'll create exceptional experiences that resonate with your users and drive business success.

Section iconCompany Overview

Headquarters
PO Box 27-456 Wellington, Te Aro 6011 NZ
Phone number
+64-4-498-****
Website
optimalworkshop.com
Stock Symbol
INIOPS.CO
NAICS Code
5112 - Software Publishers
Founded
2007
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $13K

    Optimal has raised a total of $13K of funding over 6 rounds. Their latest funding round was raised on Aug 08, 2024 in the amount of $13K.

  • $1M$10M

    Optimal's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $13K

    Optimal has raised a total of $13K of funding over 6 rounds. Their latest funding round was raised on Aug 08, 2024 in the amount of $13K.

  • $1M$10M

    Optimal's revenue is estimated to be in the range of $1M$10M

Company Leadership

  • Stylized image of a person
    S. T.
    Chief Product & Technology Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. D.
    Chief Marketing Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. R.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. T.
    Vice President Of Global Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. B.
    Vice President Of Global Sales
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    K. C.
    Executive Assistant To Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. T.
    Vice President Of Global Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. B.
    Vice President Of Global Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. D.
    Head Of Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. Y.
    Head Of Product Innovation
    Phone icon
    Mobile Phone

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