Optimics Email Format

Technology, Information and InternetPrague, Czech Republic11-50 Employees

Optimics is a Prague-based technology company specializing in digital analytics and marketing technology. Its team combines analysts, developers, and consultants who work to gather, interpret, and implement data to improve user experience and business performance, including personalizing content. The firm also handles the integration and support of advertising tools for publishers and advertisers and maintains partnerships with major vendors such as Google, Adobe, and SAS. Based in Prague, Optimics positions itself as a long-term digital partner that understands each part of a client's online ecosystem and provides ongoing support across Europe. In January 2023, the company announced development of a cloud-native solution that consumes Google Analytics data to learn user behavior and apply its findings in real time to generate a score for each visitor.

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