OptiMine Software, Inc. Email Format

IT Services and IT ConsultingMinnesota, United States11-50 Employees

OptiMine Software, Inc. operates in the IT services and IT consulting sector, specializing in privacy-forward, agile marketing measurement and optimization. Its offerings aim to improve marketing performance and ROI by delivering rapid attribution and marketing mix modeling insights that cover both digital and traditional channels, without relying on cookies, PII, or cross-device identity data. The company serves marketers and agencies seeking actionable, campaign-level guidance to accelerate testing and optimization while preserving privacy.
Based in Minneapolis, Minnesota, OptiMine was founded in 2008 and remains privately held with a growth-oriented, service-oriented team of marketing, analytics, and technology professionals. The business has been recognized in industry circles for its capabilities, including a leadership position in Gartner’s 2024 Magic Quadrant for Marketing Mix Modeling Solutions. A recent development noted in industry news is the acquisition activity involving OptiMine, reflecting continued relevance in the enterprise marketing performance space.

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