Strategic Partnerships OptimizeRx has partnered with Walmart for the Digital Awareness Access Program, indicating a focus on collaborative healthcare solutions. This partnership opens avenues for sales collaborations with Walmart and other healthcare providers.
Board Strengthening With recent board additions and changes, such as appointing Catherine M. Klema and Lynn O'Connor Vos, OptimizeRx is showing a commitment to diversifying expertise. This could present opportunities for sales engagements leveraging the credibility and connections of the new board members.
Acquisition Strategy The acquisition of Medicx Health for $95M demonstrates OptimizeRx's growth strategy and financial capability. Sales teams can target Medicx Health's network post-acquisition, leveraging the expanded customer base for cross-selling opportunities.
Investment Infusion Receiving a $40M investment from Blue Torch Capital LP signifies investor confidence in OptimizeRx's future. This financial boost can support sales efforts by providing resources for product development, marketing, and expanding sales channels.
Innovative Solutions OptimizeRx's launch of an artificial intelligence solution highlights a commitment to cutting-edge technology. Sales professionals can leverage this innovative offering to attract tech-savvy clients seeking advanced healthcare technology solutions.
OptimizeRx uses 8 technology products and services including Cloudflare CDN, jsDelivr, HubSpot Cookie Policy Banner, and more. Explore OptimizeRx's tech stack below.
| OptimizeRx Email Formats | Percentage |
| FLast@optimizerx.com | 63% |
| First.Last@optimizerx.com | 32% |
| FirstLast@optimizerx.com | 3% |
| First@optimizerx.com | 2% |
Software DevelopmentMichigan, United States51-200 Employees
OptimizeRx® (OPRX) provides unique physician and consumer platforms and strategies to help patients better afford and adhere to their treatment regimens, while offering pharmaceutical and healthcare companies more effective ways to deliver relevant information and services to healthcare providers and their patients right at the point of care. For more information, visit www.optimizerx.com.
Company Overview
Funding & FinancialsOptimizeRx has raised a total of $9M of funding over 3 rounds. Their latest funding round was raised on May 11, 2018 in the amount of $9M.
OptimizeRx's revenue is in the range of $10M$50M
Funding & FinancialsOptimizeRx has raised a total of $9M of funding over 3 rounds. Their latest funding round was raised on May 11, 2018 in the amount of $9M.
OptimizeRx's revenue is in the range of $10M$50M
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