Targeted product mix Opportunities to upsell new and refurbished ophthalmic equipment from well-known brands (Marco, Topcon, Haag Streit, Potec, Unicos, Accutome, Welch Allyn, Oculus, Reichert) to clinics expanding or upgrading their diagnostic and surgical capabilities.

Geo market focus Leverage Miami-based operations to target nearby ophthalmology and optometry practices with import/export needs, cross-border shipments, and installation/recalibration services for field deployments in Latin America and the Caribbean.

Services as differentiator Promote installation, repair, and calibration services alongside equipment sales to offer a full lifecycle solution, encouraging longer contract terms, recurring revenue, and higher wallet share per customer.

Credit and warranties Highlight 90-day warranty on refurbished gear to reduce purchase risk, while exploring extended warranty programs, maintenance plans, and easy financing to accelerate conversion, especially for smaller clinics.

Content and promotions Utilize newsletters and promotions to drive repeat purchases and cross-sell diagnostic lenses, prisms, tonometers, and consumables, while collecting customer data to inform targeted upsell campaigns and after-sales support.