Strategic Partnerships Optus Sport is actively forming new alliances with technology and telecommunications companies, such as Dicker Data and Nothing.tech, opening opportunities to offer integrated solutions and expand their service offerings across enterprise and consumer segments.

Advanced Network Deployment With recent launches of 5G standalone fixed wireless access and the launch of 5G+, Optus is investing heavily in cutting-edge connectivity infrastructure, which presents sales opportunities for advanced networking equipment, device onboarding, and managed network services.

Content & Technology Innovation Optus Sport's use of sophisticated tech stacks like Google Analytics and SiteCatalyst, combined with a focus on streamlining digital platforms, indicates a potential need for advanced analytics, cloud solutions, and digital experience enhancements to optimize customer engagement.

Market Expansion Optus’s recent enterprise-focused initiatives, including new BBN plans and channel program expansions, suggest opportunities to offer business communication solutions, cloud services, and tailored technology offerings to support growth in small to mid-market businesses.

Media & Entertainment Synergies As a media production and distribution company, Optus Sport's digital and broadcasting operations could benefit from innovative content management, streaming solutions, and data-driven insights, creating potential sales avenues in digital media technology and content delivery infrastructure.