Technology Adoption Orbic Air leverages a range of digital marketing tools including Google Ads, TikTok Pixel, and Microsoft Clarity, indicating a focus on targeted online advertising and customer engagement strategies.

Market Expansion The company's involvement in developing 5G devices through partnerships suggests an interest in expanding into innovative technology markets, presenting an opportunity to cross-sell aviation-related tech solutions or services.

Recent Leadership Change The appointment of a new CEO, Brady Bowers, in April 2024 highlights potential strategic shifts or growth initiatives, which can be a timely entry point for sales of management consulting or enterprise service solutions.

Niche Market Focus As a helicopter tour company with a relatively small employee base and revenue between $1M to $10M, Orbic Air offers personalized, high-end experiences that can benefit from premium service or specialized aviation equipment.

Competitive Landscape Positioned alongside other small to mid-sized helicopter companies, Orbic Air may be receptive to targeted sales efforts around operational efficiencies, safety technology, or marketing tools tailored for aviation service providers.