Processor agnostic Position OrderCounter as a flexible, processor-agnostic hybrid POS solution that can integrate with any payment processor, enabling VARs to offer customized payment setups and expand their client reach.

Downtime resilience Highlight cloud-hybrid architecture that avoids outages during internet disruption, appealing to businesses with high transaction volume and needs for reliable credit card processing during peak times.

Channel focus Emphasize strong channel-centric model and partner programs, leveraging existing VAR networks and reseller opportunities to drive growth and cross-sell SaaS services like analytics and reporting.

Industry momentum Leverage recent awards and participation in industry events to build credibility with prospects and open doors for enterprise deals, retail chains, and hospitality clients seeking scalable POS solutions.

Growth indicators Target mid-market hospitality and retail segments with revenue range and customer success stories, presenting OrderCounter as a cost-effective, scalable alternative to larger providers for businesses in the 11-50 employee range.