Small wholesale niche Target smaller wholesale buyers and fabricators in construction and HVAC channels who require duct systems and related components, as Oreco operates with a lean size and may offer flexible pricing for small accounts.

Regional focus Pursue opportunities in California and nearby West Coast markets where Oreco is headquartered, leveraging local service and faster lead times to win business from nearby manufacturers and installers.

Tech-enabled reach Leverage their existing tech stack (AWS, Google Analytics, modern web infrastructure) to run targeted digital campaigns, remarketing, and content that highlights reliability, fast quotes, and bulk ordering for contractors.

Growth potential peers Position against mid-size peers with higher revenue by offering competitive pricing, flexible terms, and added value like inventory visibility or drop-ship options to win shared contractor accounts.

Sales enablement Develop a focused outreach plan to engage owners and procurement leads, emphasizing quick response times, local availability, and case studies from similar small manufacturers or installers.