Advocacy & Policy OANP is actively pursuing legislative influence, as evidenced by HB3439 advocating for equitable insurance payments to naturopathic doctors. This suggests a potential sales angle in offering compliant practice management solutions, utilization of insurance TPA integrations, and payer relationship services to help NDs navigate policy changes.

Educational Outreach With a strong focus on continuing education and public outreach, OANP hosts events like the Spring Seminar and mentorship initiatives. There is opportunity to offer event technology, CME management platforms, marketing partnerships, and content syndication that aligns with their education-driven mandate.

Public Health Mission As a long-standing non-profit dedicated to improving public health through naturopathic medicine, OANP may be receptive to cost-effective, scalable health data solutions, patient engagement tools, and HIPAA-compliant tech stacks that support member services while maintaining privacy and compliance.

In-House Capabilities Investments in in-house laboratory testing facilities indicate a focus on independence and lower production costs. This presents opportunities for partnerships in lab software, data interoperability, equipment financing, analytics, and supply chain optimization tailored for naturopathic practices.

Strategic Partnerships Past collaborations with Naturemed and the Institute for Natural Medicine demonstrate openness to alliances. Explore co-marketing, research collaborations, and shared platforms that expand reach to licensed NDs and potential patients, leveraging their existing networks and credibility.