Economic Impact Leverage Oregon Wine Board's strong regional influence and economically impactful presence (over $3.3B in activity and 17,000+ wine-related jobs) to position collaborating brands or events as key contributors to Oregon’s wine economy, opening doors to state-wide sponsorships, collaborative marketing, and industry-wide campaigns.

Partnership Opportunities Target partnerships highlighted by recent sweeps and alliances (with Umpqua Valley, Willamette Valley, Rogue Valley, Portland Urban Wineries) to propose co-branded campaigns, email retargeting, and social growth programs that expand reach into multiple Oregon wine subregions.

Executive Leadership Change Note leadership transition with the appointment of Gina Bianco as new executive director in 2024 as a potential entry point for strategic discussions, offering fresh alignment on sales priorities, sponsorships, and new program launches.

Market Intelligence Utilize the released Economic Impact Report and 2022 Vineyard and Winery Report as credible data-backed proof for retail and distributor partners, aiding in business development pitches that quantify Oregon market growth and demand signals.

Funding Scale Revenue range indicates a mid-market organization; propose scalable, cost-effective marketing and education programs, and entry into grant-funded initiatives or co-marketing plans with smaller wineries seeking statewide visibility.