Insights

Expansion Footprint Leverage Orient Electric's strong domestic distribution spanning 1,25,000 retail outlets and a service network across 450+ cities to target cross-sell opportunities in lighting, fans, and switches to retail partners, hospitality projects, and commercial spaces.

Diversified Product Rollout Capitalize on recent launches such as the Nixa Shield 6kA MCB, BLDC battery-enabled ceiling fan, Aerosilent silent fan, and Aero O2 lifestyle air revitalization to pitch premium, energy-efficient lineups to builders, interior designers, and smart-home integrators.

Smart Tech Adoption Position Orient Electric as a technology-forward supplier using their tech stack and data-driven marketing to offer integrated solutions (smart switches, energy management, IoT-enabled lighting) for commercial buildings, housing societies, and tech-enabled retail environments.

Financial Momentum With quarterly profit growth and revenue increases in Lighting & Switchgear, target tier-1 to tier-3 developers and corporate procurement to capture continued demand for high-margin premium fixtures and efficient fans in new projects.

Global & Local Reach Utilize Orient Electric's presence in over 30 countries alongside a robust domestic network to pursue channel partnerships, export-led projects, and OEM/contract manufacturing opportunities with larger industry players seeking reliable electrical solutions.

Orient Electric Tech Stack

Orient Electric uses 8 technology products and services including Google Ads, Qlik, Tableau, and more. Explore Orient Electric's tech stack below.

Media & News

Orient Electric's Email Address Formats

Orient Electric uses at least 2 email formats:
Orient Electric Email FormatsExamplePercentage
First.Last@orientelectric.comJohn.Doe@orientelectric.com
99%
FLast@orientelectric.comJDoe@orientelectric.com
1%

Frequently Asked Questions

What is Orient Electric's official website and social media links?

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Orient Electric's official website is orientelectric.com and has social profiles on LinkedIn.

How much revenue does Orient Electric generate?

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As of August 2026, Orient Electric's annual revenue is estimated to be $100M - $250M.

What is Orient Electric's NAICS code?

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Orient Electric's NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Orient Electric have currently?

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As of August 2026, Orient Electric has approximately 2.8K employees across 5 continents, including Asia, North America and Africa. Key team members include Chief Executive Officer: P. M., Chief Digital And Information Officer: A. R. and Chief Marketing And Customer Experience Officer: A. A. Explore Orient Electric's employee directory with LeadIQ.

What industry does Orient Electric belong to?

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Orient Electric operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Orient Electric use?

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Orient Electric's tech stack includes Google Ads, Qlik, Tableau, SOLIDWORKS, Shopify, Microsoft 365, WhatsApp Business and VMware.

What is Orient Electric's email format?

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Orient Electric's email format typically follows the pattern of First.Last@orientelectric.com. Find more Orient Electric email formats with LeadIQ.

When was Orient Electric founded?

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Orient Electric was founded in 1954.
Orient Electric logo

Orient Electric

Appliances, Electrical, and Electronics ManufacturingDelhi, India1001-5000 Employees

Orient Electric Limited (OEL) is a consumer electrical products company based in the Okhla Industrial Estate, Delhi, India, with 1,001–5,000 employees. It is part of the CK Birla Group, a diversified Indian conglomerate valued at about USD 3 billion. The company offers a portfolio that includes fans, lighting, home appliances, switches, and switchgear, operating in the appliances, electrical, and electronics manufacturing industry. OEL has manufacturing capabilities and a presence in over 30 countries, with a domestic distribution network reaching about 125,000 retail outlets and a service network spanning more than 450 cities. It trades on the BSE and NSE under codes 541301 and ORIENTELEC, respectively; recent product launches include Aerosilent and Aero O2, and reported revenue is in the range of $250 million to $500 million.

Section iconCompany Overview

NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1954
Employees
1001-5000

Section iconFunding & Financials

  • $100M - $250M

    Orient Electric's revenue is estimated to be in the range of $100M - $250M

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