Insights

Expansion into Switchgear Segment Recent expansion of Orient Electric into the switchgear segment with the launch of Stella Neo MCBs presents a prime opportunity to target customers looking for innovative and premium switchgear solutions.

Celebrity Endorsement Marketing Utilizing celebrity endorsements like with MS Dhoni in TV commercials provides a unique sales opportunity to leverage the popularity and influence of key personalities in promoting Orient Electric products to a wider audience.

Product Diversification Strategy Orient Electric's introduction of new products like the Zeno BLDC ceiling fan and Orient Bladeless portable fans opens up avenues to engage with customers seeking modern and energy-efficient electrical appliances, tapping into the growing demand for sustainable solutions.

Focus on Employee Relations The appointment of Sanjeev Bakshi to oversee Industrial and Employee Relations signals a dedication to workforce engagement and morale. Building strong employee relationships can result in increased brand advocacy and potential sales through positive employee interactions with customers.

Innovative Technology Adoption By incorporating advanced technologies like HSTS, Google Analytics, and social media platforms, Orient Electric demonstrates a commitment to innovation and staying ahead in the digital landscape. Leveraging these tech tools can enhance customer engagement and drive sales through targeted marketing strategies.

Similar companies to Orient Electric

Orient Electric Tech Stack

Orient Electric uses 8 technology products and services including Power BI, cdnjs, MySQL, and more. Explore Orient Electric's tech stack below.

  • Power BI
    Business Intelligence
  • cdnjs
    Content Delivery Network
  • MySQL
    Database
  • ManageEngine
    Enterprise Mobility Management
  • Cisco Switches
    Network Hardware
  • Quora
    Online Community Software
  • JavaScript
    Programming Languages
  • FlexSlider
    Widgets

Media & News

Orient Electric's Email Address Formats

Orient Electric uses at least 1 format(s):
Orient Electric Email FormatsExamplePercentage
First.Last@orientelectric.comJohn.Doe@orientelectric.com
99%
F.Last@orientelectric.comJ.Doe@orientelectric.com
1%

Frequently Asked Questions

Where is Orient Electric's headquarters located?

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Orient Electric's main headquarters is located at 240, Okhla Industrial Estate Phase - III New Delhi , Delhi 110 020 IN. The company has employees across 6 continents, including AsiaNorth AmericaEurope.

What is Orient Electric's official website and social media links?

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Orient Electric's official website is orientelectric.com and has social profiles on LinkedIn.

How much revenue does Orient Electric generate?

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As of October 2024, Orient Electric's annual revenue reached $750M.

What is Orient Electric's NAICS code?

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Orient Electric's NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Orient Electric have currently?

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As of October 2024, Orient Electric has approximately 2.3K employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer: P. M.Chief Human Resources Officer: A. K.Chief Information Officer: M. A.. Explore Orient Electric's employee directory with LeadIQ.

What industry does Orient Electric belong to?

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Orient Electric operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Orient Electric use?

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Orient Electric's tech stack includes Power BIcdnjsMySQLManageEngineCisco SwitchesQuoraJavaScriptFlexSlider.

What is Orient Electric's email format?

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Orient Electric's email format typically follows the pattern of . Find more Orient Electric email formats with LeadIQ.
Orient Electric

Orient Electric

Appliances, Electrical, and Electronics ManufacturingDelhi, India1001-5000 Employees

Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CK Birla Group. A distinguished name in the consumer electrical space for almost seven decades, Orient Electric has established itself as a trusted brand for consumer electrical products in India. It offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.

At Orient Electric, we are committed to bringing thoughtful innovation that enriches the everyday lives of our customers. We are dedicated to creating products that meet the highest standards of quality and efficiency and enhance the user experience, making everyday living more comfortable and convenient.

In recent years, Orient Electric has embarked on a remarkable transformation journey. Driven by our vision of spreading happiness through the smart application of technology, we aspire to be loved by consumers and a preferred workplace for a diverse set of employees.

Orient Electric boasts strong manufacturing capabilities and a significant presence in over 30 countries. Domestically, our well-organized distribution network reaches up to small towns, covering 1,25,000 retail outlets. Our robust service network spans more than 450 cities, ensuring we are always close to our customers, providing the support and care they deserve.

Section iconCompany Overview

Headquarters
240, Okhla Industrial Estate Phase - III New Delhi , Delhi 110 020 IN
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Orient Electric's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Orient Electric's revenue is in the range of $100M$1B

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