Insights

Expanding Market Reach With a presence in over 30 countries and a well-established distribution network reaching 125,000 retail outlets in India, there are significant opportunities to expand product placement and leverage their strong local and international distribution channels for sales growth.

Product Diversification Orient Electric offers a diverse portfolio including fans, lighting, appliances, and switchgear, indicating potential for cross-selling complementary products and bundling solutions to increase average order value for retail and wholesale clients.

Innovative Campaigns Recent marketing initiatives like winter campaigns and quick-delivery partnerships demonstrate a focus on consumer engagement and convenience, presenting opportunities to support or enhance their marketing technology stack and logistical solutions.

Technological Adoption Utilizing a range of technology platforms including AWS, Anaplan, and digital media strategies, Orient Electric shows openness to digital transformation, which could benefit from advanced analytics, IoT integrations, and supply chain optimization tools.

Financial and Growth Potential With revenues between 100 million and 250 million USD and a strong brand reputation, there are lucrative opportunities for joint ventures, private label partnerships, and collaborations aimed at leveraging their market position and expanding into new segments or geographies.

Similar companies to Orient Electric

Orient Electric Tech Stack

Orient Electric uses 8 technology products and services including Amazon Web Services, Anaplan, Microsoft Excel, and more. Explore Orient Electric's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Anaplan
    Corporate Performance Management
  • Microsoft Excel
    Editors
  • Ubuntu
    Operating Systems
  • Priority Hints
    Performance
  • Google
    Search Engines
  • X-XSS-Protection
    Security
  • CSS
    Web Tools And Plugins

Media & News

Orient Electric's Email Address Formats

Orient Electric uses at least 1 format(s):
Orient Electric Email FormatsExamplePercentage
First.Last@orientelectric.comJohn.Doe@orientelectric.com
99%
FLast@orientelectric.comJDoe@orientelectric.com
1%

Frequently Asked Questions

What is Orient Electric's official website and social media links?

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Orient Electric's official website is orientelectric.com and has social profiles on LinkedIn.

What is Orient Electric's NAICS code?

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Orient Electric's NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Orient Electric have currently?

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As of December 2025, Orient Electric has approximately 2.6K employees across 5 continents, including AsiaNorth AmericaAfrica. Key team members include Chief Executive Officer: P. M.Chief Human Resources Officer: A. K.Chief Digital And Information Officer: A. R.. Explore Orient Electric's employee directory with LeadIQ.

What industry does Orient Electric belong to?

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Orient Electric operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Orient Electric use?

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Orient Electric's tech stack includes Amazon Web ServicesAnaplanMicrosoft ExcelUbuntuPriority HintsGoogleX-XSS-ProtectionCSS.

What is Orient Electric's email format?

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Orient Electric's email format typically follows the pattern of First.Last@orientelectric.com. Find more Orient Electric email formats with LeadIQ.

When was Orient Electric founded?

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Orient Electric was founded in 1954.

Orient Electric

Appliances, Electrical, and Electronics ManufacturingDelhi, India1001-5000 Employees

Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CKA Birla Group. A distinguished name in the consumer electrical space for almost seven decades, Orient Electric has established itself as a trusted brand for consumer electrical products in India. It offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.

At Orient Electric, we are committed to bringing thoughtful innovation that enriches the everyday lives of our customers. We are dedicated to creating products that meet the highest standards of quality and efficiency and enhance the user experience, making everyday living more comfortable and convenient.

In recent years, Orient Electric has embarked on a remarkable transformation journey. Driven by our vision of spreading happiness through the smart application of technology, we aspire to be loved by consumers and a preferred workplace for a diverse set of employees.

Orient Electric boasts strong manufacturing capabilities and a significant presence in over 30 countries. Domestically, our well-organized distribution network reaches up to small towns, covering 1,25,000 retail outlets. Our robust service network spans more than 450 cities, ensuring we are always close to our customers, providing the support and care they deserve.

Section iconCompany Overview

NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1954
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Orient Electric's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Orient Electric's revenue is estimated to be in the range of $100M$250M

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