Strong Market Position Oriental Merchant holds a dominant position as the primary Asian food supplier to major Australian supermarket chains and nearly all Asian grocery retailers, providing extensive distribution coverage and a significant market share that offers ongoing sales opportunities.

Growth Potential With annual revenues estimated between $25 million and $50 million and a broad customer base across retail and food service sectors, there is substantial potential to expand product offerings or enter new markets within the Asian cuisine segment.

Modern Technology Use Utilizing modern web tools such as Google Analytics and a robust online presence indicates an openness to digital engagement, which can be leveraged to explore online sales channels, digital marketing partnerships, or data-driven marketing collaborations.

Customer Base Depth Serving 95 percent of Asian grocery retailers in Australia and supplying large supermarket chains creates numerous opportunities for cross-selling, premium product launches, and developing exclusive distribution agreements.

Operational Scale A large workforce of 201-500 employees and a national distribution network position Oriental Merchant as a scalable partner capable of accommodating increased order volumes, new product lines, and expanded logistics support for future growth initiatives.