Insights

National Reach Oriental Merchant operates a national distribution network and serves leading supermarkets and a broad network of Asian grocery retailers, signaling scale and potential to expand retailer partnerships nationwide.

Channel Synergy With wholesale, major retailers and a dedicated food service division, there are cross selling opportunities to bundle offers for chefs and retailers, increasing the addressable market through integrated programs.

Private Label Leverage established retailer relationships to pursue exclusive or co branded private label products, improving margins and shelf presence across large retail accounts and Asian specialty stores.

Digital Drive The technology stack includes WordPress and Google Analytics enabling opportunities to optimize B2B ordering experiences, digital marketing, and data driven sales outreach to retailers and food service operators.

Growth Opportunities A strong scale and national footprint enable expansion into new product categories and broader geographic reach, as well as enhanced service offerings to non Asian retailers seeking authentic Asian product lines.

Similar companies to Oriental Merchant

Oriental Merchant Tech Stack

Oriental Merchant uses 7 technology products and services including TrackJS, WordPress, Twemoji, and more. Explore Oriental Merchant's tech stack below.

  • TrackJS
    Analytics
  • WordPress
    Content Management System
  • Twemoji
    Font Scripts
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics

Media & News

Oriental Merchant's Email Address Formats

Oriental Merchant uses at least 1 format(s):
Oriental Merchant Email FormatsExamplePercentage
FirstL@oriental.com.auJohnD@oriental.com.au
98%
First@oriental.com.auJohn@oriental.com.au
2%

Frequently Asked Questions

Where is Oriental Merchant's headquarters located?

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Oriental Merchant's main headquarters is located at 10 Westgate Drive Laverton North, Victoria 3026 Australia. The company has employees across 4 continents, including OceaniaEuropeAsia.

What is Oriental Merchant's phone number?

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You can contact Oriental Merchant's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Oriental Merchant's official website and social media links?

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Oriental Merchant's official website is oriental.com.au and has social profiles on LinkedIn.

What is Oriental Merchant's NAICS code?

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Oriental Merchant's NAICS code is 42 - Wholesale Trade.

How many employees does Oriental Merchant have currently?

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As of December 2025, Oriental Merchant has approximately 201 employees across 4 continents, including OceaniaEuropeAsia. Key team members include Chief Marketing Officer: V. Y.President/Ceo: K. F.Logistics Director/Head Of Frozen Food Division: S. L.. Explore Oriental Merchant's employee directory with LeadIQ.

What industry does Oriental Merchant belong to?

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Oriental Merchant operates in the Wholesale industry.

What technology does Oriental Merchant use?

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Oriental Merchant's tech stack includes TrackJSWordPressTwemojijQueryModernizrPHPGoogle Analytics.

What is Oriental Merchant's email format?

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Oriental Merchant's email format typically follows the pattern of FirstL@oriental.com.au. Find more Oriental Merchant email formats with LeadIQ.

Oriental Merchant

WholesaleVictoria, Australia201-500 Employees

Oriental Merchant operates as a wholesale supplier of Asian food products in Australia. It supplies major supermarket chains, including Coles, Woolworths, Safeway, and IGA, and serves Asian grocery retailers across the country, directly or through affiliated companies. Through a national distribution network, its Food Service division supports chefs and other food service operators by offering an Asian product assortment.

Headquartered in Laverton North, Victoria, the company operates in the wholesale sector with a nationwide footprint. It serves around 95% of Asian grocery retailers in Australia directly or via associates, reflecting a substantial market reach. These operations position Oriental Merchant as a major supplier within Australia’s Asian grocery market, enabling both retail distribution and specialized food service offerings.

Section iconCompany Overview

Headquarters
10 Westgate Drive Laverton North, Victoria 3026 Australia
Phone number
NAICS Code
42 - Wholesale Trade
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Oriental Merchant's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Oriental Merchant's revenue is estimated to be in the range of $25M$50M

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