Expanding Product Line Original BTC has been actively launching new lighting collections and innovative products such as portable lamps, bone china fixtures, and distinctive pendants, indicating ongoing product diversification that can appeal to customers seeking unique and high-quality decorative lighting solutions.

Design Collaboration Focus The company's consultative approach working closely with architects, designers, and project managers suggests opportunities to develop customized lighting solutions for high-end residential, hospitality, and commercial projects seeking tailored design services.

Market Niche Positioning Specializing in traditional and contemporary decorative lighting with craftsmanship in materials like bone china and handblown glass positions Original BTC as a premium brand, ideal for clients interested in artisanal and design-forward lighting solutions.

International Growth Potential Recent product launches, including bone china lights in the U.S., highlight expansion efforts into international markets, offering sales prospects among premium and design-conscious customers worldwide, especially in upscale hospitality and residential sectors.

Digital and Client Engagement Utilizing advanced eCommerce tracking, CRM, and digital tools demonstrates a strong digital presence and client engagement strategy, providing opportunities to target architect and interior designer networks, and leverage online channels for new project leads.