Design Partnerships Capitalize on Original BTC’s consultative model to build formal partnerships with architects, designers, and project managers. Propose co-branded ranges or exclusive finishes for top studios to win specification-led projects.

Material Distinction Highlight bone china and handblown glass capabilities, showcased in Cleat and future bone china lines, to win premium hospitality and luxury residential bids. Position as a premium differentiator in tender documents.

Global Expansion Momentum for international growth exists, with US experience dating to 2021 and recent launches. Target architectural firms, distributors, and design showrooms in the US and other markets through regional campaigns and showroom partnerships.

Trend Driven Portfolio Recent color-forward Blossom and portable lighting launches point to demand for bold, statement pieces. Sell to hotels, restaurants, and high-end residences seeking distinctive, expressive lighting and flexible fixtures.

CRM Driven Sales With Salesforce and analytics in use, deploy data-driven, account-based outreach to specifiers, trade accounts, and design studios. Build targeted campaigns, project pipelines, and omni-channel engagement to accelerate conversions.