Niche Market Focus Originals By Omar specializes in handcrafted jewelry positioned as wearable art, appealing to customers seeking unique, artistic luxury items. This presents an opportunity to target art collectors, jewelry enthusiasts, and lifestyle brands that value exclusivity and craftsmanship.

Limited Scale, High Customization With a small team of 2-10 employees and a personalized customer experience, there is potential to enhance sales through premium, made-to-order offerings and limited editions that cater to high-end clients looking for bespoke jewelry pieces.

Digital Presence & Analytics Utilizing tools like Google Analytics Enhanced Ecommerce indicates an active online sales channel. Leveraging this data to optimize marketing campaigns and expand digital outreach can significantly increase online sales and customer engagement.

Growing Market for Artisanal Goods The company's participation in AKC shows and its focus on artistic jewelry align with a broader consumer trend favoring artisanal, ethically-crafted, and one-of-a-kind products, providing opportunities to reach niche markets through targeted marketing efforts.

Competitive Landscape Operating with a lower revenue tier compared to larger competitors like Etsy and Society6, there is potential to scale sales by forming strategic collaborations, expanding online visibility, and engaging with communities interested in wearable art and handcrafted jewelry.