Strategic Tech Adoption Origo’s extensive technology stack, including Salesforce, HubSpot, and Cloudflare, indicates a strong focus on integrated cloud-based and security solutions. This presents opportunities for upselling advanced CRM, marketing automation, and cybersecurity services.

Recent Security Expansion The acquisition and merging of Syndis to create a comprehensive digital security division highlight Origo’s commitment to cybersecurity. There is potential to offer tailored cybersecurity solutions, consulting, and managed security services to their expanding client base.

Innovative Financial Solutions Origo’s partnership with Aviva to provide protection products and its development of ATM electronic ID software suggest a market readiness for digital identity verification and insurtech solutions, opening doors for further fintech and insurtech product integrations.

Government and Public Sector Engagement Development of a system to manage Iceland’s COVID-19 vaccinations demonstrates Origo’s capacity for large-scale, government-critical projects, indicating a potential for growth in public sector digital transformation and healthtech solutions.

Market Position & Growth With an estimated revenue between $500 million and $1 billion and a sizable employee base, Origo’s leadership position in Iceland’s tech ecosystem offers opportunities to introduce enterprise solutions, expanded SaaS offerings, and strategic partnerships for international expansion.