Designer Driven Portfolio Design Art by Orion is a designer-informed line that blends wood and crystal hardware with traditional to contemporary styles, appealing to high-end residential and hospitality projects. There is an opportunity to formalize a designer advocate program, provide CAD-ready assets and samples, and offer bundled hardware sets to win designer led projects.

Digital Storefront Advantage The launch of Orion's Virtual Storefront on StyleRow demonstrates demand for digital design centers in wholesale. Scale this by expanding the online catalog for both Iron Art and Design Art, enabling online quotes, sample requests, and designer accounts; apply analytics to optimize campaigns and improve lead quality.

Award Credibility Industry recognition from WCMA for Best Style Concept strengthens credibility when pitching to clients seeking premium, cutting edge hardware. Use awards in sales materials to target boutique retailers, remodel projects, and hospitality developers who value design leadership and in-house fabrication.

Two Brand Synergy Iron Art offers metal rods, finials, rings, and traversing systems while Design Art adds wood and crystal elements; together they cover a broad spectrum of drapery hardware. This enables cross-sell opportunities across brands and bundled quotes for complete sets, compelling for designers and installers.

Growth Partnerships With a lean team and wholesale footprint, Orion can accelerate growth through partnerships with fabricators, installers, and regional design showrooms, as well as national distribution. Target interior design firms, architecture studios, and boutique hardware retailers with co marketing, samples programs, and channel-specific pricing.