Product Expansion Orion's 2026 launches of Flex Legion and the Orion Flex Legion semi automatic turntable wrapper demonstrate active product expansion into durable scalable pallet wrapping solutions. This creates sales opportunities with high volume manufacturers seeking turnkey or retrofit capable systems, and it aligns with ProMach channels to accelerate market penetration.
Customization Advantage Orion emphasizes heavy gauge steel and uses standard non proprietary parts to allow fast sourcing, alongside offering fully customized packaging systems. This unique capability reduces downtime for clients with complex or harsh industrial environments and supports targeted cross selling of turnkey systems, spare parts programs, and long term maintenance packages.
Healthcare Packaging Past projects in healthcare packaging, including banding loads and corner boards and wrapping wipes for OWS customers, demonstrate capability to handle regulated, hygiene oriented packaging. Target opportunities include medical devices, pharmaceuticals, and consumer hygiene products requiring reliable, compliant pallet wrapping and potential automation of banding and corner board processes.
Regional Growth Regional growth focus and channel partnerships, including East Coast regional sales leadership and a partnership with Ace Packaging Solutions, indicate a scalable distribution strategy. Opportunities include expanding into East Coast manufacturing hubs, leveraging Ace's network for co marketing and joint selling, and aligning with ProMach distribution partners for broader coverage.
Proven Reliability Proven reliability from thousands of installations worldwide and a design built to endure harsh industrial environments positions Orion as a trusted wrap system for manufacturers, warehouses, and logistics providers. Use ROI oriented messaging, service contracts, and a readily sourced parts strategy to win competitive bids and upsell upgrades or retrofits.