Diverse Sales Channels ORION operates through multiple sales channels including e-commerce, brick-and-mortar stores, and wholesale, offering opportunities to tailor sales approaches for each distribution method.

Market Expansion Potential With a significant online presence and international store network, there is potential to further expand geographic markets and increase sales through targeted marketing and regional partnerships.

Tech-Driven Engagement The company's use of advanced web technologies such as React and SEO tools indicates openness to digital marketing strategies and enhancing online customer experience for increased conversions.

Financial Growth Opportunities Revenue falling within the $10M to $25M range suggests room for growth; strategic partnerships and new product lines could help scale revenue and market share in the industry.

Industry Positioning Operating in a niche market with international reach, ORION is well-placed to appeal to a global customer base and could benefit from targeted B2B collaborations with related lifestyle or wellness brands.