Global footprint OPPORTUNITY: OROS serves automotive, aerospace, marine energy, and process manufacturing sectors with a worldwide footprint (80% of turnover from international operations, 6 offices, 8 maintenance centers, and representatives in 35+ countries). SALES ANGLE: Leverage cross-border expansion and diversified end-markets to upsell integrated data acquisition, structural dynamics, and acoustics solutions to existing and new global customers; tailor proposals for regions with growing demand for vibration testing and noise control.

Integrated solutions OPPORTUNITY: OROS provides end-to-end testing systems covering data acquisition, structural dynamics, acoustics, and rotating applications. SALES ANGLE: Position as a single-source supplier for labs and production floors to streamline procurement, reduce compatibility risk, and accelerate validation cycles for automotive, aerospace, and energy customers. Highlight total cost of ownership and bundled service offerings.

Growing revenue OPPORTUNITY: Revenue range sits at $50M-$100M with a lean funding runway. SALES ANGLE: Target mid-market accounts and engineering centers looking to upgrade legacy test rigs or expand capabilities; offer scalable modular systems and upgrade paths to drive renewals and expansions. Emphasize ROI through improved test throughput and data analytics.

Tech-enabled efficiency OPPORTUNITY: OROS emphasizes high-tech products and software with data acquisition, FFT, modal analysis, ATPA, and order tracking. SALES ANGLE: Sell advanced software licenses, analytics add-ons, and maintenance packages; propose remote monitoring, predictive maintenance services, and training to maximize system uptime and performance.

Global services OPPORTUNITY: With 2 subsidiaries, 6 offices, 8 maintenance centers, and a network in 35+ countries, OROS can provide localized support and service contracts. SALES ANGLE: Accelerate service and support deals, including on-site calibration, upgrades, spares, and training programs for multinational customers who require consistent standards across sites.