AI driven efficiency Target healthcare providers and hospitals looking to streamline OR equipment requests, inventory visibility, and workflow with AI enabled solutions like SmartCard 2.0, sORT and Cart Manager to improve turnaround times and reduce waste.

Remote support growth Leverage Rep+ to pitch remote, on-demand equipment support as a differentiator for high-volume surgical centers seeking improved care quality and staff satisfaction while maintaining data visibility.

Inventory visibility opportunity Highlight the value of full OR inventory visibility offered by sORT for hospitals aiming to cut lost equipment, optimize stock levels, and reduce per-case equipment searches, appealing to perioperative leaders.

Strategic partnerships Explore collaborations with medical device companies and distributors to expand access into the OR, using ORtelligence to improve asset management, reduce in-person verifications, and demonstrate waste reduction.

Growth and funding signals Position ORtelligence as a scalable, AI-enabled solution in a market with peers of larger funding and revenue ranges; target mid to large ambulatory surgery centers and health systems showing appetite for digital transformation and efficiency gains.