Leadership Change Jim retired at year-end and remains on-site as manager, signaling a new procurement and facilities leadership dynamic. Leverage this transition to establish a formal supplier relationship, discuss ongoing flooring needs for kitchens, gyms and sports facilities, and position Oscoda Plastics as a trusted partner for installation, maintenance, and product upgrades.

Market Focus Product lines are well aligned with slip-resistant, durable flooring for commercial kitchens and fitness facilities, suggesting strong opportunities with restaurants, hotels, schools, gyms, and stadiums. Focus sales messaging on safety, durability, easy maintenance, and long-term cost of ownership; develop case studies and certifications to win bids.

Regional Opportunity Based in Michigan with local operations, there is potential to build a regional distributor or service network in the Midwest. Leverage on-site manager to coordinate local installations, service agreements, and responsive fulfillment for nearby facilities such as hotels, restaurants, gyms, and education campuses.

Growth Potential Mid-market scale operation with room to pursue larger or multiple projects simultaneously, including school districts, gym chains, hospitality groups, and municipal facilities. Highlight project management capability, scalable logistics, and volume discount programs to win larger contracts.

Digital Enablement Current technology stack indicates solid web fundamentals but limited e-commerce or lead-gen capabilities. Propose upgrading to a B2B-ready site with product catalogs and installation services, plus CRM-driven outreach, SEO, and content marketing targeting facilities managers, architects, and procurement teams in hospitality and fitness sectors.