Recent Product Updates osCommerce has been actively launching new versions and updated modules, such as osCommerce 4 and the PayPal module. Highlighting these recent product updates can be an opportunity to engage with existing customers for upgrades or attract new customers interested in the latest features.

Acquisition by Holbi Group The acquisition of osCommerce by Holbi Group presents potential synergies and opportunities for cross-selling products or services between the two entities. Leveraging this acquisition can open doors to new customers and markets through collaborative strategic initiatives.

Community of Developers With a community of over 260,000 store owners, developers, and service providers, osCommerce has a vast network of potential business partners. Engaging with this community can lead to collaborations, integrations, and co-marketing opportunities to expand the company's reach and drive sales.

Open-Source E-commerce Platform Being an open-source eCommerce platform, osCommerce offers customization and flexibility to businesses looking for tailored solutions. Emphasizing the benefits of an open-source platform can attract businesses seeking cost-effective and customizable eCommerce solutions, potentially leading to increased sales.

Competitive Positioning Understanding osCommerce's competitive landscape, including similar companies like OpenCart, Shopify, PrestaShop, and Volusion, provides insights into market positioning. Analyzing competitor strengths and weaknesses can help in tailoring sales strategies to highlight osCommerce's unique value proposition and win over customers from competitors.