Recent Expansion osCommerce recently launched version 4.0 and introduced an updated PayPal module. This indicates a focus on product innovation and improving user experience, presenting an opportunity to upsell to existing users and attract new customers.

Acquisition Impact Acquired by the Holbi Group, osCommerce has potentially gained access to new resources and networks. This presents a sales opportunity to explore cross-selling products or services to Holbi Group's existing client base and leverage their expertise for market expansion.

Community Engagement With a community of over 260,000 users, osCommerce has a strong support ecosystem. Leveraging this engaged community can lead to word-of-mouth referrals and advocacy, creating a pipeline for new business opportunities.

Technology Focus Utilizing tech stack features like Cloudflare, Font Awesome, and CKEditor, osCommerce showcases a commitment to technological advancement. Positioning tailored tech solutions based on these features can be a compelling sales proposition for tech-savvy clients.

Competitive Landscape In a market with similar players like OpenCart and PrestaShop, osCommerce's unique offerings need to be highlighted. Emphasizing the distinct advantages of osCommerce, such as a free shopping cart platform and a vast Add-Ons library, can help differentiate and attract potential clients.