Expanding Product Line osCommerce recently launched osCommerce 4, marking a significant product update that can serve as a compelling value proposition for existing customers looking to upgrade their online store solutions.

Acquisition by eBay Connector With osCommerce being acquired by the Holbi Group through eBay Connector, there is a potential to leverage the wider network and resources of the parent companies for cross-selling opportunities and market expansion.

Technology Integration The integration of tech stack elements like jQuery, Google Customer Reviews, and CKEditor in osCommerce's platform can be highlighted to tech-savvy businesses seeking advanced functionalities in their e-commerce solutions.

Community Support Advantage With a community of over 260,000 store owners, developers, and service providers, osCommerce can emphasize the strong support ecosystem available to potential customers, showcasing a sense of community and assistance throughout the online store setup process.

Competitive Positioning By positioning osCommerce against similar companies like OpenCart, Shopify, PrestaShop, and Volusion based on factors such as revenue and employee size, target segments seeking cost-effective yet feature-rich e-commerce solutions can be effectively identified for tailored sales approaches.