Non-surgical expansion Opportunity to cross-sell Ponto Instant non-surgical solutions (Instant HearBand and Instant SoundConnector) alongside existing Softband offerings to both pediatric and adult users seeking non-invasive options, expanding the customer base in clinics and hospitals.

Global access Leverage Demant Group backing and international presence to approach clinics across multiple countries, highlighting shared R&D, regulatory expertise, and a broad portfolio to accelerate adoption of Oticon Medical implant and non-surgical solutions.

Recent leadership changes Monitor and engage with North America leadership in market development and sales strategy, as new General Manager and VP Sales, North America were appointed, signaling potential shifts in channel partnerships and regional growth plans.

Awarded credibility Highlight award recognition for Sentio bone conduction systems to build credibility with surgeons and hearing care professionals, using the awards to support case studies, clinician education, and hospital procurement briefs.

Growth via acquisitions Be prepared for potential integration dynamics or distribution shifts due to ownership changes (ImPilo acquisition and Demant’s involvement), presenting opportunities to position Oticon Medical solutions within new portfolios and reseller networks.