Growing Destination Marketing Ottawa Tourism is actively investing in destination marketing efforts, evidenced by recent initiatives like launching the Visit Ottawa Pass and hosting major events such as the 2026 Executive Leadership Forum, presenting opportunities to promote adventure, cultural tourism, and experiential packages.

Partnership Expansion The organization is forming strategic partnerships with entities like Bookripe, Rugby Canada, and Ottawa Sports and Entertainment Group, which can open avenues for co-branded promotional campaigns, sponsorships, and bundled tourism experiences.

Emphasis on Sustainability Ottawa Tourism’s focus on responsible event management and sustainability guides indicates a market segment interested in eco-conscious travel, enabling sales of green tourism packages, eco-friendly accommodations, and sustainable event services.

Innovation in Visitor Engagement The launch of the Visit Ottawa Pass and focus on digital booking solutions position Ottawa Tourism as a leader in digital and experiential tourism, creating potential for technology vendors, localized experiences, and customizable tourism products.

High Revenue Potential With revenues estimated between 50 and 100 million dollars, Ottawa Tourism represents a substantial market with multiple revenue streams, such as festivals, attractions, and memberships, offering diverse cross-selling and upselling opportunities for travel and hospitality service providers.