Strategic Partnerships Ottawa Tourism has successfully launched innovative food recovery and donation programs in collaboration with La Tablée des Chefs, showcasing a commitment to community engagement and sustainability. Exploring partnerships in the sustainable tourism sector could lead to mutually beneficial relationships and business opportunities.

Event Hosting Expansion By partnering with IRONMAN for hosting the IRONMAN Canada triathlon starting in 2025, Ottawa Tourism is tapping into the lucrative sports tourism market. This signals a potential avenue for attracting athletes, spectators, and sponsors, presenting an opportunity for event sponsorships and promotional partnerships.

Personnel Recruitment With recent key personnel additions like Sutcliffe, Ottawa Tourism is actively enhancing its team to drive strategic initiatives and attract more visitors to the city. Leveraging the expertise of new hires and their networks could open doors for collaboration with travel operators and facilitate group bookings or special events in Ottawa.

Tech Integration Utilizing a variety of tech tools such as Facebook Pixel, Salesforce, and Office 365, Ottawa Tourism demonstrates a commitment to leveraging technology for marketing and operational efficiency. Exploring tech integrations tailored to the travel industry, like mobile apps or virtual tour platforms, could enhance customer engagement and open new sales channels.

Attraction Bundling The introduction of the Visit Ottawa Pass consolidating admission to multiple attractions into one convenient ticket presents a sales opportunity for bundled experiences. Collaborating with local attractions to offer package deals or exclusive promotions through the pass could drive visitor numbers and boost revenue streams for Ottawa Tourism.