Destination Partnerships Ottawa Tourism is a not-for-profit destination marketing organization with 340 member entities across accommodations, attractions, restaurants, experiences, festivals and entertainment. This ecosystem presents cross-sell opportunities with hotels, venues, tour operators and local service providers to package joint marketing and event experiences for Ottawa and Canada’s Capital Region.

Event Growth Recent activity highlights involvement in international conferences and host city events, including the Fourth International Conference on Environmental Peacebuilding and the Triennial World Conference. There is potential to pitch partnerships for conventions, specialist conferences and association events, offering targeted venue sourcing, promotion, and delegate experiences.

Major Revenue Scale Reported revenue in the hundred million range indicates robust budget capacity for large-scale marketing programs, co-branded campaigns with partners, and long-term sponsorship packages aimed at domestic and international visitor segments.

Strategic Tech Stack Utilizes a diversified marketing tech stack (Amazon Advertising, AWS, Hootsuite, Canva, Adobe Creative Suite, Hotjar, LinkedIn Insight Tag, Microsoft 365) which enables precise audience targeting, data insights, and scalable content deployment—opportunities exist to propose enhanced analytics, CRM integrations, and measurable ROI campaigns for partners.

Volunteer & Leadership Network Active board and volunteer leadership indicate strong governance and community engagement. This network can be leveraged to co-create new tourism initiatives, pilot programs, and partner pilots with local businesses seeking governance-backed credibility and long-term collaboration.