Compliance Integration Strong opportunity to upsell expansion of METRC and ERP integrations for cannabis operations seeking end-to-end data capture, reporting, and compliance automation across larger cultivation, manufacturing, and distribution networks.

RFID Excellence Position Outlaw Technology as a preferred vendor for RFID/barcode tagging and seed-to-sale tracking to reduce manual entry errors, improve traceability, and accelerate harvest, plant management, and shipping cycles for multi-site operators.

Scale Readiness With revenue in the 10M–25M range and a growing customer footprint, target mid-market cannabis businesses planning rapid growth, acquisitions, or vertical expansion that require automated SOPs and streamlined workflows.

Cloud & Apps Leverage the existing tech stack and cloud infrastructure to offer bundled solutions around data capture, inventory management, e-commerce integrations, and customer support portals, appealing to operators seeking modernization with minimal disruption.

Education & Thought Leadership Capitalize on the Making Metrc Easy initiative to generate ongoing content partnerships and onboarding programs that convert prospects into customers by showcasing ROI from automated compliance and operations optimization.