Outleads Email Format
Software Development2-10 Employees
Outleads is a small software development firm that runs a patented system to connect offline customer activity with online advertising. It aggregates data from CRMs, call centers, marketing automation, and email marketing tools and routes it into Google Analytics to inform AdWords campaigns. The company serves advertisers seeking to leverage offline signals for more precise targeting, with examples such as email campaigns in marketing platforms that were opened but not clicked or Salesforce lead statuses. With its focus on data onboarding and audience targeting, Outleads positions itself as an automated, real-time alternative to traditional customer-match services and other data-driven advertising solutions.