Insights

Niche Bridal Inventory A long-standing bridal retailer focusing on consignment gowns, mothers dresses, bridesmaids, flower girl dresses, veils, and tiaras serving the North Shore. Potential sales opportunity: partner with wedding planners and bridal boutiques to cross-sell, offer trunk shows, or expand consignment partnerships to attract more high-margin inventory.

Local Market Strength Based in Beverly, MA with 51-200 employees and a multi-decade presence since 1976. Potential sales opportunity: targeted local marketing collaborations, community sponsorships, and search optimization initiatives to capture nearby engaged couples planning weddings.

Online & Tech Readiness Tech stack includes Cloudflare, cart functionality, Google Closure, video playback, AfterPay, reCAPTCHA, and OpenResty, indicating e-commerce capability and security. Potential sales opportunity: promote digital marketing services, enhanced payment options, and streaming product showcases or virtual try-ons to boost online conversions.

Revenue Opportunity Reported revenue in the zero to one million range with a modest employee base, suggesting room for revenue growth through expanded inventory sourcing, marketing, and partnerships. Potential sales opportunity: offer growth marketing packages, supplier onboarding programs, and seasonal promotional campaigns to scale revenue.

Experience-led Offering Emphasizes 43 years of invitation experience and event planning etiquette, signaling a strong advisory value beyond product sales. Potential sales opportunity: cross-sell complementary services such as wedding coordination, invitation design, and etiquette consulting to increase average sale per customer.

Over the Rainbow Tech Stack

Over the Rainbow uses 8 technology products and services including Weebly, Square Online Store, Google Closure, and more. Explore Over the Rainbow's tech stack below.

  • Weebly
    Content Management System
  • Square Online Store
    E-commerce
  • Google Closure
    Javascript Frameworks
  • Video.js
    Javascript Libraries
  • AfterPay
    Payment Processing
  • reCAPTCHA
    Security
  • OpenResty
    Web Servers
  • X-UA-Compatible
    Web Tools And Plugins

Over the Rainbow's Email Address Formats

Over the Rainbow uses at least 1 format(s):
Over the Rainbow Email FormatsExamplePercentage

Frequently Asked Questions

What is Over the Rainbow's official website and social media links?

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Over the Rainbow's official website is overtherainbows.com and has social profiles on LinkedIn.

How much revenue does Over the Rainbow generate?

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As of August 2026, Over the Rainbow's annual revenue is estimated to be <$1M.

What is Over the Rainbow's NAICS code?

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Over the Rainbow's NAICS code is 44-45 - Retail Trade.

How many employees does Over the Rainbow have currently?

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As of August 2026, Over the Rainbow has approximately 154 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Founder: C. Y.Company Owner: E. A.Owner: C. N.. Explore Over the Rainbow's employee directory with LeadIQ.

What industry does Over the Rainbow belong to?

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Over the Rainbow operates in the Retail industry.

What technology does Over the Rainbow use?

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Over the Rainbow's tech stack includes WeeblySquare Online StoreGoogle ClosureVideo.jsAfterPayreCAPTCHAOpenRestyX-UA-Compatible.

When was Over the Rainbow founded?

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Over the Rainbow was founded in 1976.
Over the Rainbow logo

Over the Rainbow

RetailMassachusetts, United States51-200 Employees

Over the Rainbow is a retail business focused on bridal attire and related accessories. Based in Beverly on Massachusetts' North Shore, it has served the wedding market since 1976. Its inventory centers on consignment wedding gowns, as well as Mother's dresses, bridesmaids' dresses, and flower girl attire, complemented by veils and tiaras, and it also draws on decades of experience advising on wedding invitations, etiquette, and related planning details.

The company serves brides and their families seeking affordable options and a broad selection, aiming to help them save money while planning a beautiful event. Operating with a mid-sized team, it positions itself within the bridal retail segment as a long-standing provider of a curated consignment collection and related accessories.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Over the Rainbow's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Over the Rainbow's revenue is estimated to be in the range of <$1M

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