Established Market Presence Overland West Inc has been operating since 1941 and is one of the largest Hertz Licensees in North America, serving 26 cities across seven states. This extensive network indicates significant market penetration and brand recognition, presenting opportunities for upselling insurance, maintenance services, or premium vehicle offerings to existing customers.

Diverse Revenue Streams The company operates both a car rental and a used car sales division with four full-service Hertz Car Sales facilities. This dual model allows potential cross-selling of financing options, extended warranties, and accessories to used car buyers, and offers avenues for targeted promotions to each customer segment.

Modern Technology Stack Utilization of advanced tech tools such as Microsoft 365, Google Analytics, and ASP.NET suggests a digitally-enabled operation with potential for expanding customer engagement platforms, loyalty programs, or digital marketing solutions aimed at increasing customer retention and growth.

Growth and Expansion With a revenue range of 100-250 million dollars and ongoing operations in multiple states, there is room to explore expansion opportunities in underrepresented markets or to scale current offerings, which could include fleet upgrades, new service lines, or strategic partnerships to accelerate growth.

Customer-Centric Approach Overland West emphasizes high-quality customer service and competitive financing options within its used vehicle sales operations, creating opportunities to introduce customer engagement tools, loyalty programs, or financing solutions that can drive repeat business and enhance customer satisfaction.