Loyalty Optimization Capitalize on a strong guest-centric culture and existing 100 rooms plus 6 suites to upsell a modern loyalty and CRM platform integrated with JD Edwards ERP and the casino floor systems to optimize comps, marketing, and cross-promotions across slots, tables, dining, and hotel stays.

Tech Modernization Leverage the current tech stack (MySQL, JD Edwards, WordPress) to propose an integrated data analytics and marketing automation solution that improves customer segmentation, campaign ROI, and operational efficiency across casino, hotel, F&B, and HR.

People Strategy Offer HR tech and benefits administration enhancements to sustain stability and maximize employee satisfaction, aligning with the 401k and employee stock purchase programs; propose scheduling, time-off management, and training solutions for a 24/7 hospitality workforce.

Strategic Partnerships Develop sales outreach around Churchill Downs and Sports Illustrated Resorts collaborations to unlock co-branding opportunities, digital marketing assets, exclusive events, and cross-promotional campaigns that attract new gaming and hospitality guests.

Diversified Revenue Position as a diversified destination by expanding non-gaming revenue through meetings, conventions, weddings, banquets, and premium dining packages that leverage the hotel’s 100 rooms and on-site dining to raise occupancy and average daily rate.