Diversification of Product Lines OXO has expanded its product lines to include outdoor cooking tools, coffee makers, and composting bins, providing potential cross-selling opportunities to customers interested in household tools and kitchen products.

Partnerships for Market Expansion Recent partnerships with retailers like REI have enabled OXO to tap into new markets and customer segments, offering sales development representatives avenues for collaboration and joint promotional activities.

Industry Recognition and Awards OXO's consistent recognition in the industry, such as being named the best kitchen scale by renowned sources, can be leveraged by sales teams to highlight the quality and credibility of the brand when engaging with potential clients.

Innovative Product Launches With a focus on launching innovative products like the Easy-Clean Composting Bin and the updated Pop dry food storage containers, OXO presents sales development representatives with opportunities to showcase new solutions to customers seeking modern household tools.

Market Gap Identification and Addressing Customer Needs By identifying gaps in the market and addressing customer needs through offerings such as the affordable line of outdoor cooking tools, OXO provides a strategic advantage for sales professionals to position the brand as a solution provider in the kitchen and home organization space.