Multi-brand synergies Leverage the IDKIDS ecosystem including OKAIDI, JACADI, BUBBLE MAG and RIGOLO COMME LA VIE to cross-sell complementary products such as toys, furniture, and nursery items across channels and geographies.

Expanded retail footprint Oxybul operates 46 stores in France plus a strong e-commerce presence with over 6,000 SKUs, presenting opportunities to upsell through in-store events, loyalty programs, and online bundles.

Kids-focused ESG Emphasize the ACT FOR KIDS program and sustainability credentials to attract value-aligned partners, suppliers, and retailers seeking responsible branding with authentic child-centric storytelling.

Tech-enabled marketing Current tech stack (Criteo, Microsoft Advertising, Salesforce, Adobe Experience Cloud, Google Cloud) enables targeted campaigns and personalized experiences; leverage for data-driven promotions and channel optimization to boost category sales.

Growth through identity With revenue in the modest-midsize range and a scalable group platform, pursue partnerships focused on durable and creator-centric products for ages 0–8, plus exclusive lines or co-branded collections to differentiate from larger competitors.