Niche Multicultural Analytics OYE focuses on monitoring conversations among Hispanic communities in Spanish, English, and Spanglish, presenting an opportunity to sell culturally tailored analytics and targeted campaign capabilities to brands aiming to engage multicultural audiences.

Midwest Latina Led As the only finalist from the Midwest and the only Latina-led startup in its award group, OYE can leverage its unique leadership narrative to appeal to investors and enterprise buyers seeking diverse leadership and inclusive innovation.

Award Proven Recognition such as the 2020 BizTech Minority-Owned Business of the Year and Startup Street Pitch finalist status can be used in sales pitches to establish credibility and differentiate from larger incumbents.

Compact Resourceful With a small team and lean funding, OYE offers a cost-competitive entry point for enterprise clients seeking pilot projects, while also providing potential for scalable partnerships as client needs expand.

Tech Stack Readiness Utilizing tools like Comscore, HubSpot, Open Graph, WordPress, Shopify, WooCommerce and analytics platforms, OYE can rapidly integrate with client ecosystems, enabling faster deployment of custom dashboards and marketing insights.