OYOBox

Retail Luxury Goods and JewelryNew York, United States2-10 Employees

OYOBox is a New York City–based company that designs and markets organized storage solutions for eyewear, treating designer frames as premium accessories. Its products provide a dedicated home for sunglasses and reading glasses, aiming to simplify how customers manage and access their eyewear. The brand emphasizes quality and design, with distribution through high-end channels such as Neiman Marcus nationwide and a network of optical boutiques and gift stores domestically and internationally. It also operates a sustainability initiative, the Buy One/Plant One program with the American Forest Foundation, planting a tree for each item sold.

Founded by Luba Stark and Michael Kriss, OYOBox arose from a personal need to have a home for eyewear and to ease the user experience of owning multiple frames. The company sits within the retail luxury goods and jewelry sector, positioning itself as a premium eyewear accessory brand. It runs with a compact team and is based in New York City, serving eyewear enthusiasts who seek organized, stylish storage options for their frames.

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